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Writing welcome letters that fit your audience by age

first_imgWelcome letters are an essential part of any onboarding campaign. They not only allow the financial institution to welcome its new account holders, but welcome letters give financial institutions an opportunity to engage with a customer or member. One way to make the welcome letter more personalized and tailored is by offering it in multiple channels, like print and digital.According to CreditCards.com, a person’s age plays a role in whether they prefer paper or digital communications from their financial institution. For example, 6% of millennials say they receive a physical bank statement in the mail. That’s compared to 36% of consumers ages 71+ who prefer paper statements. Now, this example featured bank statements and not welcome letters, but it still points out the importance of offering the communication channel the customer or member prefers.Offering a welcome letter in the preferred channel is just one way to tailor the letter to a group. Another equally important piece is the message itself. continue reading » 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Start reading Writing welcome letters that fit your audience by age