India-Australia series draws record viewership

first_imgNew Delhi, Apr 12 (PTI) The recent four-match Test series between India and Australia has drawn a record number of eyeballs. As India consolidated their position as the No. 1 Test team having defeating Australia 2-1 during the series that concluded last month, Star Sports delivered record viewership numbers. “The #TestofTheBest campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC,” a statement from Star Sports said. The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership. Year 2017 for cricket started with a bang as the ODI series between India and England became the highest rated bilateral ODI series in the last five years. PTI CM CMlast_img

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